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ConsentMark
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About ConsentMark

Analytics governance monitoring for regulated organisations. Scan, score, and monitor your website's tracking compliance - automatically.

What ConsentMark Does

ConsentMark is an analytics governance platform built for regulated organisations - insurance, fintech, energy, and travel companies. We scan websites to assess how analytics and marketing tracking is governed, producing an instant A-F governance grade.

Most organisations have invested significantly in data collection tools - tag managers, analytics platforms, consent management, experimentation platforms - but very few know whether those tools are behaving correctly. Tags accumulate. Consent logic goes untested. Tracking fires before consent is granted. Nobody can explain what data is actually leaving the browser.

ConsentMark closes that gap. We scan what is actually running, assess whether it respects consent, and grade the result against a governance framework designed for regulated industries.

How It Works

  1. Scan - enter your URL and get an instant governance assessment. We analyse consent enforcement, tag inventory, data destinations, and third-party exposure.
  2. Score - receive an A-F grade based on the Analytics Governance Control Model, with specific findings and remediation steps.
  3. Monitor - track your governance posture over time with daily scans, grade change alerts, and monthly PDF reports.

The Analytics Governance Control Model

Every scan is scored against the same five dimensions the scoring engine names in your result, in the order they carry weight:

  1. Technical Consent Controls - Whether a consent management platform is present, and whether the tags on the page honour an accept or a reject once it is given.
  2. Cross-Border Data Transfers - Where the data goes. Which jurisdictions receive it, and whether those transfers rest on an adequacy decision or on something that needs safeguards.
  3. Pre-Consent Data Leakage - What leaves the browser before the visitor has chosen. Cookies, storage writes, and identifiers sent ahead of consent are the clearest sign consent is not being enforced.
  4. Governance Controls - Whether tags are deployed through a tag manager with version history and review, or hand-placed in the page where no one can see the change.
  5. Third-Party Exposure - How many distinct third parties the page brings in. Each one is another processor to contract with, document, and answer for.

Built by Obscurity

ConsentMark is built and operated by Obscurity Ltd, an analytics governance company based in Dublin, Ireland. Founded in 2018, Obscurity has deep expertise in analytics governance for regulated industries.

For organisations that need hands-on governance consulting - diagnostics, framework implementation, or advisory retainers - visit obscurity.ie.

Get in Touch

Questions about ConsentMark? Want to discuss monitoring for your organisation?